How to Make Good Videos for Your Real Estate Website?
Make sure the video quality is top-notch!
To get on the video marketing bandwagon, you shouldn’t just think about making a video but the quality of the video should also be your concern. This should be your first thing to be concerned about.
For real estate marketing, the videos you’re producing of your homes must be of high quality and well-polished to be viewed by your prospects. Because aesthetics carry worth in this industry and if your real estate is not pleasing, then you will be at a loss.
You can use your smartphone to record good-quality pictures. Plus adding swanky music will be a plus to make your video crisper.
Know that you just can’t hop on to the camera and begin recording videos. It's not as simple as that. You have to plan things. Nothing happens well if it's not planned.
Video production carries many steps that are needed to be done such as crafting scripts, arranging props, lighting,sound, and then editing.
Guess what? If you download the Momenzo app, it can lessen your hustle by 3x.
It's actually a real estate video app and it can be of good help. Because it offers automatic editing with your branding.
Make human videos!
Purchasing a home is a very personal occurrence. Along with finance, emotions are also involved in it. And guess what is the plus point? People take actions according to their emotions in these cases. Moreover, they relate with other people rather than properties. This is the reason you have to make videos in a storytelling manner.
Storytelling affects people’s emotions and they get hypnotized to make a purchase. Today, everybody wants to have the house of their dreams. So why not connect your prospects’ dreams to your videos and trigger them to buy your home. It helps a lot, we bet you.
Emotional allure is the most effective technique to win your audience's heart. So, come out of the box and make videos that relate to your audience’s emotions.
Make videos that cover all the dimensions!
When you’re selling something online, you have to show each and every aspect of the product. So, if you are making avideo of your real estate, it's important to cover all sides of it. property. To do so, you should cover all sides of real estate in your video. This way, your viewers will be able to see all the sides and they will not face any hustle of clicking on different pictures to view all sections and sides of the house.
Real estate is a big industry and it has to offer everything in one full-fledged video. Therefore, we recommend you to cover all sides of the house using your smartphone. You can use a wide camera as well for this reason.
So, apply this tip as well when making videos for your real estate.
Show lifestyle and location as well along with the real estate!
The fact is people don’t only see the property but they also consider the location and lifestyle before buying the house. So, we recommend you think beyond the home and cover the location and share the lifestyle around your property as well. By doing this, you’ll attract more customers and eventually make more sales.
Know that you're selling location as well along with your property and this shouldn't be forgotten in the video-making process.
Show the luxury of the building and the lifestyle of the area. Show the beautiful views and impress them with that. For instance, if you show that your real estate has a ground near it which makes it easy to go for early morning walks, newspaper arrives on time, it is near to the supermarket, and it is airy, most prospects will love these features and buy the home.
Add video testimonials of your previous customers!
As a real estate company, you probably have sold houses to other people. It is a perfect thing to have their video testimonials and post them on your website so that the audience knows your credibility.
It’s a fact that people trust the reviews and testimonials and this strategy will do wonders for your business. Present the happy clients on your website and gain the trust of your prospects.
The Bottom Line
In the end, we’d like to mention that video marketing helps every business and it helps the real industry two times because prospects can relate with visual content (remember our storytelling strategy).
If you can master video marketing with a good budget, go for it. If not, try doing so with your smartphone. At least get started, you’ll see the difference. Your real estate corporation will get the benefit for sure.
So, what are you hanging in here? Go ahead, record the videos, and post them on your website right away!
At Momenzo, we believe in bringing mobile video to real estate agents all over the world by making it easy to create video content that sellers love.